Let's Get In-formation


Starting your own business can feel like being left in a room with 100 doors. There are numerous ways you can market, sell, fund, etc. and you’re not sure which one is the right one, but you can’t try them all at once. To help us navigate the unknown, we’ve read countless books over the last year; below are some of our favorites on entrepreneurship and idea generation.


Million Dollar Women

The Essential Guide for Female Entrepreneurs Who Want to Go Big - Julia Pimsleur

Julia Pimsleur provides great actionable advice to help you think through getting your business to the next level, no matter what stage you're at.


Hit Makers

How to Succeed in an Age of Distraction -- Derek Thompson

This book looks at how a “hit” is created across culture and spanning centuries. We loved the real life examples from the rise of impressionism to popular children’s names to Hollywood hits. We think Hit Makers is a great read for anybody who wants to learn more about how our society operates and how ideas gain popularity and acceptance.


All In

How Women Entrepreneurs Can Think Bigger, Build Sustainable Businesses, and Change the World - Stephanie Breedlove

Starting your own business can feel like a whirlwind 24/7, with a to-do list growing by the minute. Stephanie Breedlove’s long-term mindset of building a business at the right pace to maximize quality and success while integrating and having a fulfilling life helped us take a step back. She helped us realize we can ‘have it all.’



How Non-Conformists Move the World -- Adam Grant

This book explores how to create original ideas as an individual and how to foster it as a leader and parent. This is another great read no matter what job title you have.


The Lean Startup

How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - Eric Ries

Nothing is perfect, especially the first time it is created. The Lean Startup helps us see that not having the perfect product the first time is ok; instead a startup should have a shorter development and, importantly, feedback cycle to allow for changes that the customer actually values (not the ones we want them to care about).


The Founder's Dilemmas

Anticipating and Avoiding the Pitfalls That Can Sink a Startup (The Kauffman Foundation Series on Innovation and Entrepreneurship) - Noam Wasserman

This book takes you through the various decisions you make when starting a company such as: do I bring in a co-founder? Should it be someone I do or don’t know already? What are my human, social, and financial capital gaps? How am I going to fund the business? And many more. It was a great read early on when deciding our path, and we will likely come back to it as we get bigger and need to evaluate our structure.

Any books you would recommend? We are always adding to our reading list!





Have any books you love? Leave suggestions in the comments section below. We are always adding to our reading list!




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