The Importance of Being Size Inclusive
With the facts above it’s no wonder that women constantly struggle with their body image. Despite a very different world today vs. 1940, the image largely portrayed by luxury companies remains on women size 4 or below, with few sizing for today’s average sized woman.
By creating size inclusive lines for women no matter if they are short, tall, athletic, curvy, straight size, or plus size and shooting on models of various body types, companies allow for a wider representation of what defines beauty; this not only helps empower those women who now feel included but studies have shown exposure to varying bodies can make us as a society more accepting.
With Shayne’s inaugural line, we wanted to do our part in changing this paradigm. We offer every piece in size 0 to 18, through the "average size" of an American woman (with hopes to expand further quickly!), and where possible we incorporated design details that allow for flexibility for various body types. For instance, we use a lot of ties at the waist and sliders on the straps to allow for easy adjust-ability of length.
Still, we know there is much more to be done! Over the last year, we’ve spoken to a lot of women about being size inclusive and its importance; a few women have offered to let us share their stories below.
What does it mean for brands to be “size inclusive” and why is that important to you?
Do these stories resonate with you? What is your biggest fit issue when dress shopping? Adjustable ties & straps are just step one for Shayne; if there is anything you’d love to see incorporated please let us know in the comments below!
Rebecca & Samantha